Price chopper coupons4/6/2023 ![]() ![]() "While most direct marketing programs start with offers, and then look at their predefined shopper segments so as to give the same offers to each segment, iSaveToday is more 'consumer-centric'. "What makes this program truly unique is its approach," said Golub. Printed as a sheet of perforated coupons and messages, the offers are instantly redeemable on purchases made at Price Chopper. Shoppers receive these pages (one per shopping trip, two per week) when they scan their AdvantEdge Cards at the iSaveToday dispenser. The system analyzes category purchase history, purchase price history, purchase cycle for each category, category volumes and voids, and many other factors to create pages of the best, most relevant offers for each shopper. ![]() ISaveToday's DealSense software employs proprietary tools to compare each shopper against every other, to discover insights about what and how each buys, and then adds to this knowledge, based on how the shopper responds to iSaveToday offers. of public relations and consumer services Mona Golub. "Providing our customers with valuable, targeted offers at the simple scan of their Price Chopper AdvantEdge Card adds unique incremental value to our loyalty card program while strategically expanding our marketing reach," noted Price Chopper v.p. Shoppers can scan their AdvantEdge Card at the iSaveToday dispenser at the store's entrance and in seconds receive a sheet of up to eight offers and messages based on their previous 64-week shopping history. Last year the Northeast regional retailer selected Hartford, Conn.-based in-store marketing and media company Entry Point Communications (EPC) to implement the iSaveToday system. Price Chopper Supermarkets here said yesterday that it has installed iSaveToday, a one-to-one shopper program delivering relevant offers and messages to consumers at the start of a shopping trip, in all of its stores.
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